Concepted and art directed social media friendly images and stop motion animations to celebrate Macy's reaching one million followers on Instagram. These images lived on Macy's Instagram channel and Instagram stories.
Concepted and art directed images to promote a semi annual sale for Macy's on their social channels. These images lived on Instagram, Facebook, Twitter and Pinterest.
A collection of personal drawings and illustrations created using micron and gelly roll pens.
A growing up in the 90's photography series that I helped concept, art direct and style. Each photo captures key items that I loved in the 90's. Everything from dunkaroos to the essential tamagotchi that I could never leave home without. This was a personal collaboration with photographer Jenna Gang.
Concepted and art directed aquatic still life images and stop motion animations for Macy's social channels. These images lived on Instagram, Facebook, Twitter, Pinterest and mBlog.
Art Direction and Creative Direction for a paid social campaign for the launch of new Versace sunglasses at Macy's. All color is done in camera with the use of gels on the photography lights.
Illustrated and designed bi-monthly, nationwide, Snapchat geofilters for all of Macy's stores. Shown are a collection of top performing Macy's Snapchat filters with an average user usage of 44,911 times over the filter's two week life span.
A break up texts on food photography series that I helped concept and art direct. From a cake with a frosting lettering breakup text to a platter of nachos with jalapeño typography each photo is meant to capture a fun celebratory scene. It is meant to comment on the crazy casualness of breaking up over text messages.
Art directed and concepted still life images using a dog model. Working within the limitations of the model, we were able to create fun, social friendly shareable images that helped support sales goals for Macy's. The content lived on Instagram, Facebook, Twitter, Instagram stories and various e-mails.
My parents told me not to play with matches. I didn't listen. A personal series of social friendly matchstick patterned images that I art directed and styled.
In an effort to bring the excitement of the Macy's annual flower show to all of their customers we created a step by step DIY of edible flower ice cubes. I art directed photographs that were used to create social feed content as well as a step by step Pinterest pin and Macy's blog article.
A series of swimsuit images, stop motion gifs that I art directed and concepted for Macy's. Each animation was created to enhance sales of the particular swimsuit shown.
A series of #shoesday, stop motion gifs that I art directed and concepted for Macy's. Each animation was created to enhance sales of the particular shoes shown.
360° coverage of NYC pride on Macy's social channels. I art directed in-house studio created content that was posted throughout the month of June. I also attended the NYC pride parade and photographed content for Live Macy's social feed coverage of the parade for Instagram, Facebook, Twitter as well as Instagram stories.
360° coverage of Macy's 4th of July fireworks on Macy's social channels. I art directed in-house studio created photography that was used to create excitement for the fireworks. I also attended the 4th of July fireworks event to photograph and art direct content for Live Macy's social feed coverage of the event for Instagram, Facebook, Twitter as well as Instagram stories.
Art directed and concepted a series of still life images for #nationalwatermelonday. These images lived on Macy's Instagram stories.